DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST

DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST

The advertisement through its sign and code brings a certain meaning that is personally interpreted by theaudience based on their own cultural experiences. As a text, advertisement which is shown in a set of signand code from the addresser to the addressee expresses the ideological practice. The act...

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Main Author: Ercilia Rini Octavia
Format: Article
Language:Indonesian
Published: Pusat Penerbitan ISI Surakarta 2016-04-01
Series:Gelar: Jurnal Seni Budaya
Online Access:https://jurnal.isi-ska.ac.id/index.php/gelar/article/view/1529
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spelling doaj-b4d1971791894ec0a4249ca5af94088d2020-11-25T01:20:46ZindPusat Penerbitan ISI SurakartaGelar: Jurnal Seni Budaya1410-97002655-91532016-04-0112210.33153/glr.v12i2.15291477DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOSTErcilia Rini OctaviaThe advertisement through its sign and code brings a certain meaning that is personally interpreted by theaudience based on their own cultural experiences. As a text, advertisement which is shown in a set of signand code from the addresser to the addressee expresses the ideological practice. The act of reading televisionadvertisement can be meant as an effort to convey the ideological practice working manipulatively in a certainsocial condition. Axe with the advertisement series Axe Effect Call Me especially Special Needs and Lostversion carries the ideology of patriarchy. Patriarchy is all forms of man mastery /upon/over/towards woman.The man superiority towards woman is presented in a story and visual performance that exploits the appeal ofwoman sensuality. Keywords: Axe, semiotics, sensuality, advertisement, ideologyhttps://jurnal.isi-ska.ac.id/index.php/gelar/article/view/1529
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Ercilia Rini Octavia
spellingShingle Ercilia Rini Octavia
DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
Gelar: Jurnal Seni Budaya
author_facet Ercilia Rini Octavia
author_sort Ercilia Rini Octavia
title DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
title_short DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
title_full DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
title_fullStr DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
title_full_unstemmed DEOLOGI PATRIARKI DALAM IKLAN AXE EFFECT ‘CALL ME’ VERSI SPECIAL NEEDS DAN LOST
title_sort deologi patriarki dalam iklan axe effect ‘call me’ versi special needs dan lost
publisher Pusat Penerbitan ISI Surakarta
series Gelar: Jurnal Seni Budaya
issn 1410-9700
2655-9153
publishDate 2016-04-01
description The advertisement through its sign and code brings a certain meaning that is personally interpreted by theaudience based on their own cultural experiences. As a text, advertisement which is shown in a set of signand code from the addresser to the addressee expresses the ideological practice. The act of reading televisionadvertisement can be meant as an effort to convey the ideological practice working manipulatively in a certainsocial condition. Axe with the advertisement series Axe Effect Call Me especially Special Needs and Lostversion carries the ideology of patriarchy. Patriarchy is all forms of man mastery /upon/over/towards woman.The man superiority towards woman is presented in a story and visual performance that exploits the appeal ofwoman sensuality. Keywords: Axe, semiotics, sensuality, advertisement, ideology
url https://jurnal.isi-ska.ac.id/index.php/gelar/article/view/1529
work_keys_str_mv AT erciliarinioctavia deologipatriarkidalamiklanaxeeffectacallmeaversispecialneedsdanlost
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