STRATEGI BRAND DESTINATION PASAR KUMANDANG SEBAGAI UPAYA PEMBENTUKAN DIGITAL DESTINATION DI KABUPATEN WONOSOBO
This study aims to know the role or strategy of brand destination used by Pasar Kumandang in forming a digital destination in Wonosobo to try to increase the number of visits, and to know the supporting and inhibiting factors in the management of Pasar Kumandang. The method used in this study is a q...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2020-12-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/68741 |