THE OPERATIONALISATION OF THE R&D ASSESSMENT FRAMEWORK IN MAGNETI MARELLI SERBIA
This paper has twofold purpose. Firstly, an assessment method aimed to evaluate R&D strategic performance indicators is introduced. The proposed framework is based on fuzzy set theory which represents an adequate tool for quantitatively describing the vague and ambiguous nature of the R&D fu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2016-11-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | http://www.sjm06.com/SJM%20ISSN1452-4864/11_2_2016_May_149_319/11_2_2016_181_191.pdf |
| Summary: | This paper has twofold purpose. Firstly, an assessment method aimed to evaluate R&D strategic performance indicators is introduced. The proposed framework is based on fuzzy set theory which represents an adequate tool for quantitatively describing the vague and ambiguous nature of the R&D function. The second purpose of the paper is to analyze relevant R&D performance indicators in Magneti Marelli S.p.A. Serbia, a leading supplier in Serbian automotive industry. Specific findings of this empirical analysis are discussed and suggestions for further research are provided. |
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| ISSN: | 1452-4864 2217-7159 |