PREFERENCES OF CONSUMERS IN CHOSING ALTERNATIVE VEGETABLES IN PAPUA PROVINCE (Case in Ditrict of Jayapura)

• Main Author: Afrizal Malik
• Format: Article
• Language: Indonesian
• Published: Universitas Janabadra 2016-01-01
• Series: Jurnal Pertanian Agros
• Subjects: : preference; vegetables; alternatively
• Online Access: http://e-journal.janabadra.ac.id/index.php/JA/article/view/144/122

Assesment aim to represent information about preferences of consumption in decided chosing of farming system of vegetables. Methode: combination of desk study assesment and QSA (Quick Simple Assessment), July 2015. Getting datas rendomizely at traditional market in Sentani and super market, 25 respondes at each market. Observations to: (i) taste/preference; (ii) product price; (iii) long natural freshment security; (iv) Amount/nutrition value/vitamine, (v) quality. Main Parameter done by producer; (i) product price degree ; (ii) opportunity of benefit; (iii) Risk of failure; (iv) applicated of technology; (v) Needed for capital/cost of pruduction; (vi) degree of viability of culture. Analize data of scoring system and completed with describetively analize.Assesment result: main choice vegetables by comsumer in Sentani: (1) egg plants, spinachs, kangkungs, cucumbers; (2) tomatoes, stringbean, hot chilis, sawi and cabbages; (3) onions and big chilies. Main factors decided of choice kind of vegetables planted: (i) easy culivating, (ii) needed capital or low input relatively;(iii) low risk of failure (iv) good price relatively. Kinds of vegetables priority cultivated:(1) longbeans,egg plants,cucumbers,kangkung and spinachs (2) sawis, hot chilies, tomatoes, straightbeans. All kind others vegetable ,even if high price and high benefit, but farmers don’t like cultivate because needs high capital and high risk. Farmers vegetabels with weakness capital need regulation: (i) fund finnacial credit, (ii) giving credit selectively.