FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET

• Main Authors: MANEA Constantin, SAVOIU Gheorghe, CRUCERU Gheorghe
• Format: Article
• Language: deu
• Published: University of Oradea 2010-12-01
• Series: Annals of the University of Oradea: Economic Science
• Subjects: questionnaire; marketing research; car market; focus group
• Online Access: http://anale.steconomiceuoradea.ro/volume/2010/n2/175.pdf

Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present contribution succinctly itemizes a research project for the Romanian car market, emphasizing the importance of focus group, and appends, at the end, the concrete result, applied to the Romanian car market. The first part describes the hypotheses and sets out the objectives of the research, focusing on the market leader, i.e. Automobile Dacia Renault. The second section describes the practical process of designing the questionnaire, with a special stress laid on the impact of focus-group in the final version. The synthesis of focus group is materialized through a number of final remarks on the manner of concretely writing the questionnaire, which was put to practical use on the Romanian car market.