Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness
The article conducts analysis of main methods of classification of automakers’ products for analysing the products competitiveness in the market. It reveals key factors of influence upon the consumer in the process of car selection for further purchase. It studies modern tendencies in the auto marke...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-12-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2013/12_0/155_160.pdf |