Co-creation in new product development: Which drivers of consumer participation?

Co-creation in new product development: Which drivers of consumer participation?

The present study investigates co-creation in new product development by providing a conceptual background in the psychological factors favoring consumer participation in company processes. The work explores the consumers’ profiles willing to participate in co-creation, through the identification of...

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Bibliographic Details
Main Authors:	Marco Mandolfo, Shan Chen, Giuliano Noci
Format:	Article
Language:	English
Published:	SAGE Publishing 2020-03-01
Series:	International Journal of Engineering Business Management
Online Access:	https://doi.org/10.1177/1847979020913764

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