| Summary: | Tourism business executives should discover critical ways to create a memorable experience
by appealing to consumers’ multi-sensory organs emotionally and rationally. From this point
of view determining the most successful multi-sensory brand experience concept, which the
customers fi nd most satisfying, is becoming a critical marketing strategy. So this study aims to
fi nd the sensory based memorable tourism experiences, attributes/specifi c elements of the hotel
business. With this aim, Adam&Eve Hotel, a themed hotel in Antalya, was chosen as the study
sample. In this exploratory research, comments which were made electronically on Tripadvisor.
com, known as the world’s most visited online social travel information channel about the holiday
experience, constituted the search data and the data was subjected to content analysis via Nvivo
Software and the critical multi-sensory organs that create memorable tourism experiences were
defi ned. The analysis of the results has been performed on the basis of fi ve sensory stimuli:
1) tactile, 2) gustatory, 3) olfactory, 4) visual, and 5) auditory. The fi ndings also revealed that
nearly 70 percent of the recalled emotions and feelings from sensations related to visual stimuli
which were detailed with the components like decor, interior/exterior design, etc.
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