An Approach to Defining the Identity of a Media Fan

Aproximación a la definición de la identidad del espectador fan Abordagem para a definição da identidade de um fã espectador This study is based on a sample of Spanish viewers of audiovisual fiction, seeking to understand behavior associated with fan identity. A quantitative method was used to explo...

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Bibliographic Details
Main Authors: Javier Lozano Delmar, Juan F. Plaza, Milagrosa Sánchez
Format: Article
Language:English
Published: Universidad de La Sabana 2020-02-01
Series:Palabra Clave
Subjects:
Online Access:https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10259