Consumer-based Brand value: A study on Foreign Banks in Ho Chi Minh City Market
The article presents an empirical study to discover consumers’ perception on foreign banks’ brand value which is said as one of key drivers for business success. The study is aimed at assisting brand managers to track their brand value and hence to improve their product and service quality. The conc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2014-08-01
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| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/93 |