RETAILMENT COMPETITIVE POSITION

RETAILMENT COMPETITIVE POSITION

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The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products a...

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Bibliographic Details
Main Author:	Maxim Y. Dikanov
Format:	Article
Language:	Russian
Published:	Don State Technical University 2018-07-01
Series:	Вестник Донского государственного технического университета
Subjects:	competition competitive position consumer evaluation.
Online Access:	https://vestnik.donstu.ru/jour/article/view/758

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