RETAILMENT COMPETITIVE POSITION
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products a...
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2018-07-01
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| Series: | Вестник Донского государственного технического университета |
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| Online Access: | https://vestnik.donstu.ru/jour/article/view/758 |