RETAILMENT COMPETITIVE POSITION
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2018-07-01
|
| Series: | Вестник Донского государственного технического университета |
| Subjects: | |
| Online Access: | https://vestnik.donstu.ru/jour/article/view/758 |
| Summary: | The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products and the saleable product quality laboratory examination has been resulted from analysis of the concepts. |
|---|---|
| ISSN: | 1992-5980 1992-6006 |