Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance

Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance

This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical D...

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Bibliographic Details
Main Author: Marianna Lya Zummo
Format: Article
Language:English
Published: Department of Foreign Languages and Literatures at the University of Verona 2020-06-01
Series:Iperstoria
Subjects:
live stream
multimodal analysis
politics
populism
style
video
Online Access:https://iperstoria.it/article/view/589
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spelling doaj-b365f5a4cef54e91b63c703c2d1f5fb62021-03-03T11:47:33ZengDepartment of Foreign Languages and Literatures at the University of VeronaIperstoria2281-45822020-06-0101510.13136/2281-4582/2020.i15.589499Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) PerformanceMarianna Lya ZummoThis article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical Discourse Studies, and using tools c oming from Multimodal Discourse Analysis, the paper analyses the multi semiotic elements used by different political leaders (i.e. Alexandria Ocasio Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a perso nalised way to skip the institutional mediation channels of politics.https://iperstoria.it/article/view/589live streammultimodal analysispoliticspopulismstylevideo
collection DOAJ
language English
format Article
sources DOAJ
author Marianna Lya Zummo
spellingShingle Marianna Lya Zummo
Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
Iperstoria
live stream
multimodal analysis
politics
populism
style
video
author_facet Marianna Lya Zummo
author_sort Marianna Lya Zummo
title Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
title_short Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
title_full Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
title_fullStr Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
title_full_unstemmed Performing Authenticity on a Digital Political Stage Politainment as Interactive Practice and (Populist?) Performance
title_sort performing authenticity on a digital political stage politainment as interactive practice and (populist?) performance
publisher Department of Foreign Languages and Literatures at the University of Verona
series Iperstoria
issn 2281-4582
publishDate 2020-06-01
description This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self --)connection to what can be defined as the “People” (followers/lurkers/net users). Within the framework of Social Media Critical Discourse Studies, and using tools c oming from Multimodal Discourse Analysis, the paper analyses the multi semiotic elements used by different political leaders (i.e. Alexandria Ocasio Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a perso nalised way to skip the institutional mediation channels of politics.
topic live stream
multimodal analysis
politics
populism
style
video
url https://iperstoria.it/article/view/589
work_keys_str_mv AT mariannalyazummo performingauthenticityonadigitalpoliticalstagepolitainmentasinteractivepracticeandpopulistperformance
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