Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community

Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community

Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups’ knowledge-sharing engagement. This...

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Bibliographic Details
Main Authors: Jiaqi Liu, Zhenping Zhang, Jiayin Qi, Hong Wu, Manyi Chen
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Sustainability
Subjects:
opinion leader
social capital theory
knowledge-sharing
online community
in–out perspective
Online Access:https://www.mdpi.com/2071-1050/11/16/4461

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