Influence of internet activity on life in the epoch of digitalization of the society and economy: by the data of regional research

• Main Author: Maksim A. Golovchin
• Format: Article
• Language: English
• Published: Tatar Educational Center "TAGLIMAT" Ltd. 2019-09-01
• Series: Aktualʹnye Problemy Èkonomiki i Prava
• Subjects: aspects of digital economy
• Online Access: http://apel.ieml.ru/storage/archive_articles/9920.pdf

Objective to identify the effects of the Internet influence on the society and economy to develop a typology of network users based on the frequency of using digital resources to determine the influence of the frequency of using the Internet technologies on various economic social aspects of life to test the hypothesis of the correlation between the desire to compensate for social dissatisfaction and activity in the Internet. Methods Pearsonrsquos linear correlation of a sociological survey data. nbsp Results it is determined that the impact of digitalization on the society is caused by such phenomena as cyber socialization network imprinting information consumerism and selfidentification crisis. Based on the results of polling carried out in Vologodskaya oblast among the economically active population N 1500 it is proved that the Internet in some cases is used as a replacement for the aspects of social reality critically perceived by the user. Pearsonrsquos linear correlation of the sample sociological showed close statistical correlation between the frequency of Internet resources using and the indicators of social wellbeing which confirms the inverse relationship of these variables. Scientific novelty to achieve the research objectives the typology of Internet users is proposed indifferent moderate and permanent. The typology is based on the frequency using digital resources whereas in the scientific tradition Internet activity is more often considered as a manifestation of addiction. This approach contributes to the development of the theory of the digital economy. Practical significance recommendations are proposed for integrating the efforts of the educational and scientific community medicine and civil society structures to develop a model of desirable Internet activity.