Exploring the consumer profile of students. An economic approach
The study presents the main features of consumer behavior patterns from an economic perspective (Marshallian, Pavlovian, Freudian, Veblenian, and Hobbesian models). Based upon the qualitative analyses (which have used the information from two focus groups and the student's statement related...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2019-10-01
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| Series: | CES Working Papers |
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| Online Access: | http://www.ceswp.uaic.ro/articles/CESWP2019_XI3_TUD.pdf |
| Summary: | The study presents the main features of consumer behavior patterns from an economic perspective
(Marshallian, Pavlovian, Freudian, Veblenian, and Hobbesian models). Based upon the qualitative
analyses (which have used the information from two focus groups and the student's statement related
to the importance of various categories of expenditure, valued on a 5-step scale) and quantitative
analyses (which aimed the actual student allocations per expenditure category), the consumer profile
of the students learning in the city of Iasi was achieved. The results of the qualitative research reveal
that the student's consumer behavior profile corresponds to the Freudian model (based upon
attitudes, the intensity of needs, opinions and motivations), and the results of the quantitative analysis
reveal that the student's consumer behavior profile corresponds to the Veblenian model (based upon
the desire to obtain a certain prestige rather than the motivation to satisfy needs). The study confirms
the results of previous research, according to which the rationality of decisions to meet individual
needs is strongly influenced by circumstances.
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| ISSN: | 2067-7693 2067-7693 |