Is the Need to Evaluate a Real Consumers’ Need?
Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the N...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2009-04-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_851.pdf |