Is the Need to Evaluate a Real Consumers’ Need?
Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the N...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2009-04-01
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| Series: | BAR: Brazilian Administration Review |
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| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_851.pdf |
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doaj-b2ccf266a3664c1991e7fa690fc3494d2020-11-24T21:36:37ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922009-04-0162153172Is the Need to Evaluate a Real Consumers’ Need?Valter Afonso VieiraEvaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models.http://www.anpad.org.br/periodicos/arq_pdf/a_851.pdfscaleNESevaluate. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Valter Afonso Vieira |
| spellingShingle |
Valter Afonso Vieira Is the Need to Evaluate a Real Consumers’ Need? BAR: Brazilian Administration Review scale NES evaluate. |
| author_facet |
Valter Afonso Vieira |
| author_sort |
Valter Afonso Vieira |
| title |
Is the Need to Evaluate a Real Consumers’ Need? |
| title_short |
Is the Need to Evaluate a Real Consumers’ Need? |
| title_full |
Is the Need to Evaluate a Real Consumers’ Need? |
| title_fullStr |
Is the Need to Evaluate a Real Consumers’ Need? |
| title_full_unstemmed |
Is the Need to Evaluate a Real Consumers’ Need? |
| title_sort |
is the need to evaluate a real consumers’ need? |
| publisher |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| series |
BAR: Brazilian Administration Review |
| issn |
1807-7692 |
| publishDate |
2009-04-01 |
| description |
Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models. |
| topic |
scale NES evaluate. |
| url |
http://www.anpad.org.br/periodicos/arq_pdf/a_851.pdf |
| work_keys_str_mv |
AT valterafonsovieira istheneedtoevaluatearealconsumersneed |
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