Leveraging e-Commerce Performance through Machine Learning Algorithms
Machine learning (ML) is quickly emerging as a new discipline and resembles to be an attractive alternative to statistical methods in various industries. An appreciation of the possible applications of ML in digital marketing and eCommerce will be proposed in this article. The authors will examine q...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2019-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2019_2/Micu_Geru_Capatina_Avram_Rusu_Panait.pdf |