The Impact of Novelty and Meaningfulness Creative Marketing Program on Hotel Performance
At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2020-10-01
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| Series: | Jurnal Manajemen |
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| Online Access: | https://ecojoin.org/index.php/EJM/article/view/672 |