Table grapes as functional food: Consumer preferences for health and environmental attributes

Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with funct...

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Main Authors: Seccia A., Viscecchia R., Nardone G.
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:BIO Web of Conferences
Online Access:https://www.bio-conferences.org/articles/bioconf/full_html/2019/04/bioconf-oiv2019_03011/bioconf-oiv2019_03011.html
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spelling doaj-b264b945dd454888ad4b1be7bb3cdd092021-04-02T17:18:26ZengEDP SciencesBIO Web of Conferences2117-44582019-01-01150301110.1051/bioconf/20191503011bioconf-oiv2019_03011Table grapes as functional food: Consumer preferences for health and environmental attributesSeccia A.0Viscecchia R.1Nardone G.2University of Foggia, Department of HumanitiesUniversity of Foggia, Department of Sciences of Agriculture, Food and EnvironmentUniversity of Foggia, Department of Sciences of Agriculture, Food and EnvironmentConsumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.https://www.bio-conferences.org/articles/bioconf/full_html/2019/04/bioconf-oiv2019_03011/bioconf-oiv2019_03011.html
collection DOAJ
language English
format Article
sources DOAJ
author Seccia A.
Viscecchia R.
Nardone G.
spellingShingle Seccia A.
Viscecchia R.
Nardone G.
Table grapes as functional food: Consumer preferences for health and environmental attributes
BIO Web of Conferences
author_facet Seccia A.
Viscecchia R.
Nardone G.
author_sort Seccia A.
title Table grapes as functional food: Consumer preferences for health and environmental attributes
title_short Table grapes as functional food: Consumer preferences for health and environmental attributes
title_full Table grapes as functional food: Consumer preferences for health and environmental attributes
title_fullStr Table grapes as functional food: Consumer preferences for health and environmental attributes
title_full_unstemmed Table grapes as functional food: Consumer preferences for health and environmental attributes
title_sort table grapes as functional food: consumer preferences for health and environmental attributes
publisher EDP Sciences
series BIO Web of Conferences
issn 2117-4458
publishDate 2019-01-01
description Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.
url https://www.bio-conferences.org/articles/bioconf/full_html/2019/04/bioconf-oiv2019_03011/bioconf-oiv2019_03011.html
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