Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework
The micro-level customer purchase intent in promotions is crucial for the overall purchase conversion rate of promotions. In the context of joint promotions on multiple online channels, customers can access and compare prices and services by navigating between channels to aid their purchase decision...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8795449/ |
