The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services

The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services

Abstract The hospital marketing mix is ​​a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, r...

Full description

Bibliographic Details
Main Authors: Dwiki Yessi Farantika, Eri Witcahyo, Sri Utami
Format: Article
Language:English
Published: Universitas Negeri Semarang 2019-01-01
Series:Unnes Journal of Public Health
Subjects:
marketing mix
hospital
decision making process
outpatient health service
bauran pemasaran
rumah sakit
proses keputusan memilih
pelayanan kesehatan rawat jalan
Online Access:https://journal.unnes.ac.id/sju/index.php/ujph/article/view/23049

Internet

https://journal.unnes.ac.id/sju/index.php/ujph/article/view/23049

Similar Items