Berry Good Programming: An Examination of Consumers’ Purchasing Intent of Florida Strawberries in Out-of-State Markets
Florida strawberry producers have faced increased competition and difficulties marketing their products over recent years. The purpose of this study was to explore eastern United States consumers’ purchasing intent of Florida strawberries to develop communication and marketing strategies for Florid...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mississippi State University
2019-02-01
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| Series: | Journal of Human Sciences and Extension |
| Subjects: | |
| Online Access: | https://docs.wixstatic.com/ugd/c8fe6e_82e415ad88f0428d8f88f8d6102fcaf9.pdf |