Formation of brand-space in a globalizing economy
Author examined the role of new information and communication technologies in the modern development forms of the brand. New forms of brand: informative – a brand-network and organizational - a brand-community are analyzed. The integrative properties of brand-space for effective functioning of all f...
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2017-02-01
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| Series: | Економічний вісник університету |
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| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/226 |