Do agreste de Pernambuco para o mundo: o caso pinga nordestina

Do agreste de Pernambuco para o mundo: o caso pinga nordestina

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This paper concerns the internationalisation process of Pinga Nordestina. This company joined the PSI - Projeto Setorial Integrado da Cachaça de Pernambuco (Pernambuco State Cachaça Integrated Sector Project), supported by APEX and started to export in 2005. The findings corroborate with the importa...

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Bibliographic Details
Main Authors: Érica Piros Kovacs, Walter F. de Moraes, Brigitte Renata Bezerra de Oliveira
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2008-01-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
internacionalização
uppsala
cachaça
internationalisation
Online Access:https://internext.espm.br/internext/article/view/36
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