The Essence and Meaning of the Enterprise’s Marketing Assets

The Essence and Meaning of the Enterprise’s Marketing Assets

The article carries out a comparative analysis of the most common definitions of the term of «marketing assets». Generalizing the presented approaches, it is proposed to understand marketing assets as the existing intangible resources and products of intellectual activity of the enterprise’s staff,...

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Bibliographic Details
Main Author:	Krasovska Olena J.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-12-01
Series:	Bìznes Inform
Subjects:	marketing assets definition intangible assets enterprise enterprise resources
Online Access:	http://www.business-inform.net/export_pdf/business-inform-2017-12_0-pages-457_463.pdf

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