Drawing attention to institutional communication soft tools: the case of lipdubs
Communication is widely accepted as central to the construction of institutional image and organizational culture. In this sense, new technologies are playing a significant role in the development of new institutional communication (IC) instruments which contribute to the achievement of these IC ob...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2013-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36155 |