Les puissances émergentes dans la bataille mondiale de l’attraction : Bollywood, vecteur du soft power de l’Inde ?

• Main Author: Antonios Vlassis
• Format: Article
• Language: English
• Published: Association d'Economie Politique 2016-06-01
• Series: Interventions Économiques pour une Alternative Sociale
• Subjects: Hollywood; India; movie industry; soft power; UNESCO; World Trade Organization
• Online Access: http://journals.openedition.org/interventionseconomiques/2867

This article deals with the importance of the Indian film industry for the strengthening of India’s soft power and with the capability of the country to build an international status of active cultural power. As such, on the one hand, I seek to analyze the institutional features of the Indian movie system and to focus on the role of India within the international regime for audiovisual sector, and on the other hand, I aim to emphasize the worldwide cultural competition that India faces. The findings will show that the domestic structures are a major factor in order to understand the influence of India and its status within the world audiovisual economy, within which Hollywood has highly financing abilities and global distribution strategies.