Komparasi Teori Marketing Politik 4p Menurut Niffenegger dan 3p Menurut Adman Nursal
This study describe, as well as analyze Comparative Political Marketing Theory 4p According Niffenegger and 3p According to Adman Nursal. The first is the marketing of politics that uses the theory of market approach strategy (Nursal 2004) called 3P terms are Pull Marketing, Push marketing, and Pass...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Medan Area, Fakultas Ilmu Sosial dan Ilmu Politik
2018-12-01
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| Series: | JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/jppuma/article/view/1617 |