| Summary: | We live in a world in which the relationship among people, places, objects and companies are shaped through semantics and not through physical proximity, where digital identities persist in cyberspace beyond our interaction with a computer screen. In this context, pervasive Information Architecture (IA) has become a post-modern theme: concepts of IA evolved or had their meaning expanded, resignified. Being pervasive, IA must be consistent to a complex ecology - comprised of applications, mobile, ubiquitous devices, websites, wearable, connected home utilities, as well as other customer touch points with transmedia narrative of brands and organizations. It outlines an enormous challenge that UX designers and information architects face in the task of rethinking their processes.
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