Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market

Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market

The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative content...

Full description

Bibliographic Details
Main Authors: Anup Raj, Andrei Kuznetsov, Thankom Gopinath Arun
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Journal of Risk and Financial Management
Subjects:
culture of sustainability
market orientation
corporate social responsibility
emerging markets
Online Access:https://www.mdpi.com/1911-8074/13/11/269

Similar Items

Similar Items