The Influence of web quality and sales promotion toward impulse buying behavior with openness personality as moderating variable

The Influence of web quality and sales promotion toward impulse buying behavior with openness personality as moderating variable

To meet daily wants and needs, consumer conducted shopping. The development and innovation of technology in this era resulted shopping no longer only done in supermarket, shopping centre, etc. Nowadays, shopping also can be done by online via internet. There are so many online shopping website in In...

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Bibliographic Details
Main Author:	Fatiha Rahmalita Fitri
Format:	Article
Language:	English
Published:	FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2018-01-01
Series:	Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:	http://jos.unsoed.ac.id/index.php/jame/article/view/1028

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