THE WAYS AND INSTRUMENTS FOR IMAGE FORMATION OF VODKA BRAND IN THE HORECA CHAIN
The selection of alcoholic beverages by consumers is closely connected with the success of the manufacturer or distributor to form a certain image of the brand. The taste, the aroma and other characteristics of the brands of different manufacturers often do not have significant differences. It is im...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Kemerovo State University
2015-12-01
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| Series: | Техника и технология пищевых производств |
| Subjects: | |
| Online Access: | http://fptt.ru/stories/archive/39/22.pdf |