Factors influencing the creation of the goodwill of enterpjrises
The importance of the goodwill creation from the viewpoint of achieving the goals of enterprises is permanently growing in the transi-tive societies. In this paper, factors are analyzed that have to be respected by managing subject of the enterprises during the goodwill creation. But, problems that...
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| Format: | Article |
| Language: | English |
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Technical University of Kosice
1999-03-01
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| Series: | Acta Montanistica Slovaca |
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| Online Access: | http://actamont.tuke.sk/pdf/1999/n1/5Vodzinsky.pdf |
| Summary: | The importance of the goodwill creation from the viewpoint of achieving the goals of enterprises is permanently growing in the transi-tive societies. In this paper, factors are analyzed that have to be respected by managing subject of the enterprises during the goodwill creation. But, problems that cause the goodwill misrepresentation (when it is evaluated by standard criteria) are also analyzed. |
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| ISSN: | 1335-1788 |