Summary: | <p>Abstract</p> <p>The AgBr loaded TiO<sub>2 </sub>catalyst was prepared by a feasible approach with AgBr and tetraisopropyl <it>ortho</it>titanate and characterized by BET surface area measurement, diffuse reflectance spectra (DRS), scanning electron microscope (SEM), energy dispersive spectra (EDS), X-ray diffraction (XRD), transmission electron microscope (TEM) and atomic force microscope (AFM) analysis. The results of characterization reveal that AgBr loaded TiO<sub>2 </sub>has a nanostructure. Formation of the nanostructure in AgBr loaded TiO<sub>2 </sub>results in substantial shifting of the absorption edge of TiO<sub>2 </sub>to red and enhancement of visible light absorption. Electrochemical impedance spectroscopy measurements reveal that AgBr loaded TiO<sub>2 </sub>has a higher photoconductivity than prepared TiO<sub>2 </sub>due to higher separation efficiency of electron-hole pairs. Cyclic voltammetric studies reveal enhanced conductivity in AgBr loaded TiO<sub>2</sub>, which causes an increase in its photocatalytic activity. AgBr loaded TiO<sub>2 </sub>exhibited a higher photocatalytic activity than TiO<sub>2</sub>-P25 and prepared TiO<sub>2 </sub>in the photodegradation of Reactive Red 120 (RR 120).</p>
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