STRATEGIC MANAGEMENT ROLE IN CHANGING THE ORGANIZATIONAL CULTURE OF THE COMPANY

The benefits of strategic management: improved communication, increasedunderstanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactiverather than reactive, greater productivity, more effective strategies. A competitive strategy consistof moves to: attract customers...

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Bibliographic Details
Main Authors: Alin NIOAŢĂ, Alin STĂNCIOIU
Format: Article
Language:English
Published: Academica Brancusi 2013-05-01
Series:Fiabilitate şi Durabilitate
Subjects:
Online Access:http://www.utgjiu.ro/rev_mec/mecanica/pdf/2013-01.Supliment/49_Alin%20Nioata,%20Alin%20Stancioiu.pdf

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