Düşük Maliyetli Havayolu Firmaları ile Tam Hizmet Veren Havayolu Firmaları Marka Kişiliklerinin Karşılaştırması: Türk Havayolları - Pegasus Havayolları İncelemesi Brand Personality Comparison of the Low Cost Airlines And Full Service Airlines: Turkish Airlines – Pegasus Airlines Analaysis

Günümüzde ticari havayolu yolcu taşımacılığında faaliyet gösteren havayollarını birbirlerinden ayırmanın bir yöntemi de uyguladıkları rekabetçi iş modelleridir. Bunun en yaygın modellerinden biri de tam hizmet veren havayolu firmaları ile düşük maliyetli havayolu firmalarıdır. İş modellerindeki b...

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Bibliographic Details
Main Author:	Vahap ÖNEN
Format:	Article
Language:	English
Published:	Isarder 2018-06-01
Series:	İşletme Araştırmaları Dergisi
Subjects:	Marka Kişiliği Havayolu Düşük Maliyetli Havayolları Tam Servis Havayolları Brand Personality Airlines Low Cost Airlines Full Service Airlines
Online Access:	https://isarder.org/2018/vol.10_issue.2_article41_full_text.pdf

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