Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees...

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Bibliographic Details
Main Authors: Ferenc Várhegyi, Krisztina András
Format: Article
Language:English
Published: University of Debrecen 2015-09-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
IOC
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/6520