New Media and Public Relations
This article examines the importance of new communication technologies in terms of the development of a pluralistic public sphere and public relations (PR) as one type of communication. In ageneral social context, where the media have lost their primary importance, there is an increasing need for an...
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| Format: | Article |
| Language: | English |
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Faculty of Political Science, University of Zagreb
2010-12-01
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| Series: | Medijske Studije |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=113922 |