Business Models Innovation through New Customer Roles: A Design-Driven Case Study

Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the...

Full description

Bibliographic Details
Main Authors: Marco Pironti, Cabirio Cautela, Joannis Christodoulou
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2015-06-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/11202

Similar Items