Business Models Innovation through New Customer Roles: A Design-Driven Case Study
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the...
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Niccolò Cusano University-Rome
2015-06-01
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Online Access: | https://symphonya.unicusano.it/article/view/11202 |
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doaj-b03cfa236ab847678d0997bd630d20c92021-05-13T07:45:52ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192015-06-0102254110.4468/2015.2.03pironti.cautela.christodoulou10460Business Models Innovation through New Customer Roles: A Design-Driven Case StudyMarco PirontiCabirio CautelaJoannis ChristodoulouBusiness models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab.https://symphonya.unicusano.it/article/view/11202product designbusiness models innovationcustomer engagementdesign-intensive industriesglobal strategy |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Marco Pironti Cabirio Cautela Joannis Christodoulou |
spellingShingle |
Marco Pironti Cabirio Cautela Joannis Christodoulou Business Models Innovation through New Customer Roles: A Design-Driven Case Study Symphonya product design business models innovation customer engagement design-intensive industries global strategy |
author_facet |
Marco Pironti Cabirio Cautela Joannis Christodoulou |
author_sort |
Marco Pironti |
title |
Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
title_short |
Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
title_full |
Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
title_fullStr |
Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
title_full_unstemmed |
Business Models Innovation through New Customer Roles: A Design-Driven Case Study |
title_sort |
business models innovation through new customer roles: a design-driven case study |
publisher |
Niccolò Cusano University-Rome |
series |
Symphonya |
issn |
1593-0300 1593-0319 |
publishDate |
2015-06-01 |
description |
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab. |
topic |
product design business models innovation customer engagement design-intensive industries global strategy |
url |
https://symphonya.unicusano.it/article/view/11202 |
work_keys_str_mv |
AT marcopironti businessmodelsinnovationthroughnewcustomerrolesadesigndrivencasestudy AT cabiriocautela businessmodelsinnovationthroughnewcustomerrolesadesigndrivencasestudy AT joannischristodoulou businessmodelsinnovationthroughnewcustomerrolesadesigndrivencasestudy |
_version_ |
1721442560420872192 |