Business Models Innovation through New Customer Roles: A Design-Driven Case Study

Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the...

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Bibliographic Details
Main Authors: Marco Pironti, Cabirio Cautela, Joannis Christodoulou
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2015-06-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/11202
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spelling doaj-b03cfa236ab847678d0997bd630d20c92021-05-13T07:45:52ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192015-06-0102254110.4468/2015.2.03pironti.cautela.christodoulou10460Business Models Innovation through New Customer Roles: A Design-Driven Case StudyMarco PirontiCabirio CautelaJoannis ChristodoulouBusiness models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab.https://symphonya.unicusano.it/article/view/11202product designbusiness models innovationcustomer engagementdesign-intensive industriesglobal strategy
collection DOAJ
language English
format Article
sources DOAJ
author Marco Pironti
Cabirio Cautela
Joannis Christodoulou
spellingShingle Marco Pironti
Cabirio Cautela
Joannis Christodoulou
Business Models Innovation through New Customer Roles: A Design-Driven Case Study
Symphonya
product design
business models innovation
customer engagement
design-intensive industries
global strategy
author_facet Marco Pironti
Cabirio Cautela
Joannis Christodoulou
author_sort Marco Pironti
title Business Models Innovation through New Customer Roles: A Design-Driven Case Study
title_short Business Models Innovation through New Customer Roles: A Design-Driven Case Study
title_full Business Models Innovation through New Customer Roles: A Design-Driven Case Study
title_fullStr Business Models Innovation through New Customer Roles: A Design-Driven Case Study
title_full_unstemmed Business Models Innovation through New Customer Roles: A Design-Driven Case Study
title_sort business models innovation through new customer roles: a design-driven case study
publisher Niccolò Cusano University-Rome
series Symphonya
issn 1593-0300
1593-0319
publishDate 2015-06-01
description Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab.
topic product design
business models innovation
customer engagement
design-intensive industries
global strategy
url https://symphonya.unicusano.it/article/view/11202
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AT cabiriocautela businessmodelsinnovationthroughnewcustomerrolesadesigndrivencasestudy
AT joannischristodoulou businessmodelsinnovationthroughnewcustomerrolesadesigndrivencasestudy
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