A Hybrid Data Mining Method for Customer Churn Prediction
The expenses for attracting new customers are much higher compared to the ones needed to maintain old customers due to the increasing competition and business saturation. So customer retention is one of the leading factors in companies’ marketing. Customer retention requires a churn management, and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
D. G. Pylarinos
2018-06-01
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| Series: | Engineering, Technology & Applied Science Research |
| Subjects: | |
| Online Access: | http://etasr.com/index.php/ETASR/article/view/2108 |