Data mining as a cognitive tool: Capabilities and limits

• Main Authors: Maxim Polyakov, Igor Khanin, Gennadiy Shevchenko, Vladimir Bilozubenko
• Format: Article
• Language: English
• Published: LLC "CPC "Business Perspectives" 2021-07-01
• Series: Knowledge & Performance Management
• Subjects: data; data mining; empirical regularity; methodology; provisional (working) hypothesis; scientific cognition
• Online Access: https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15291/KPM_2021_05_ Polyakov.pdf
• ISSN: 2543-5507; 2616-3829

Due to the large volumes of empirical digitized data, a critical challenge is to identify their hidden and unobvious patterns, enabling to gain new knowledge. To make efficient use of data mining (DM) methods, it is required to know its capabilities and limits of application as a cognitive tool. The paper aims to specify the capabilities and limits of DM methods within the methodology of scientific cognition. This will enhance the efficiency of these DM methods for experts in this field as well as for professionals in other fields who analyze empirical data. It was proposed to supplement the existing classification of cognitive levels by the level of empirical regularity (ER) or provisional hypothesis. If ER is generated using DM software algorithm, it can be called the man-machine hypothesis. Thereby, the place of DM in the classification of the levels of empirical cognition was determined. The paper drawn up the scheme illustrating the relationship between the cognitive levels, which supplements the well-known schemes of their classification, demonstrates maximum capabilities of DM methods, and also shows the possibility of a transition from practice to the scientific method through the generation of ER, and further from ER to hypotheses, and from hypotheses to the scientific method. In terms of the methodology of scientific cognition, the most critical fact was established – the limitation of any DM methods is the level of ER. As a result of applying any software developed based on DM methods, the level of cognition achieved represents the ER level.