Valor percebido no curso, percepção do prestígio e identificação com a profissão: uma análise junto a estudantes de administração e contabilidade

• Main Authors: Francisco José da Costa, Leonel Gois Lima Oliveira
• Format: Article
• Language: English
• Published: Universidade Federal de Santa Maria 2008-12-01
• Series: Revista de Administração da UFSM
• Subjects: Valor percebido; Reputação; Identificação
• Online Access: http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/viewFile/612/461

The purpose of this study was to examine how administration and accounting students evaluate their courses and profession, considering the aspects of value in the services received, the perceived prestige in the profession and identification with the profession. It was done a literature review on value, prestige and identification, and a field study with 337estudantes of two courses in the city of Fortaleza. The data were evaluated through descriptive analysis, analysis of variance and multiple regression analysis. From the results, it is possible to emphasize that: (1) the assessments vary by course, with accounting students perceiving more value than Administration ones; (2) the main factors of influence on the general perception of value were: relationship between price and quality, reputation of the institution, epistemic value and emotional value. The results indicate elements for managers of courses and of educational institutions to better plan the educational process and develop actions to maintain the motivation of students with their course and with his profession.