Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM)
Objective The large number of bank customers may sometimes be misinterpreted as loyalty because in many cases the accounts inactive and the customers are not much willing to go to the banks. In the current situation, the main challenge for managers is the constant changes of the expectations and nee...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_72537_26d98f794da5a90ef9b68641fb17567f.pdf |