Summary: | In order to translate the characteristics of geographic data into signs and signals that can be perceived from a map, a language consisting of building blocks and a syntax are required. The first language to be developed was a graphic sign language, introduced by Bertin. His framework has been adapted and extended. It now includes languages for other senses, like touch and hearing, and even smell and taste are currently being investigated. In this paper, it has been argued that the overall framework is continuously growing under the influence of technological, conceptual and user-oriented developments. Technological developments in particular are rapid. For example, they allow the representation of geographic data in virtual environments, which can be experienced through multiple senses. If cartographers want to play a role here, they should be willing to contribute to further extension of the framework, which may never be complete. In addition, current definitions of the concepts 'cartography' and 'map' have to be adapted. An example of user-oriented developments is the growing awareness of different types of map use, ranging from presentation to analysis/exploration. Application of the sign language may be different for each type of use, so the framework also needs further development in this direction. As an example, research ideas with respect to the use of dynamic visualization variables in cartographic animations for exploration purposes are included.
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