Global Mindset: An Entrepreneur's Perspective on the Born-Global Approach
The born-global approach calls for a startup to address the needs of a global market from inception. This approach provides an attractive alternative to the conventional staged approach to internationalization whereby a startup first operates in its home market and then enters one or more foreign ma...
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| Format: | Article |
| Language: | English |
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Carleton University
2012-10-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Poole_TIMReview_October2012.pdf |