The Impact of Customer Perceptions and Satisfaction on E-Loyalty
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in following a...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2013-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_102vinerean2013pp4-16.pdf |
| Summary: | As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Therefore, this paper aims to propose a new model that examines relationships between cognitive – affective – conative constructs in an e-shopping environment. |
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| ISSN: | 2344-6773 |